JOYDIVISION international AG

Booth Hall 16 - C19

JOYDIVISION international AG is for more than 25 years the leading German manufacturer and specialist for Premium personal products for more intimate care and sexual wellness. As innovative inventor of the first ever 100 % natural lubricant (BIOglide), Europe's most popular lubricant brand (AQUAglide) and world market leadership in stringless tampons (Soft-Tampons).

The extensive JOYDIVISION product range comprises more than 250 branded intimate care and sexual wellness products, which are successfully sold in over 25000 stores in more than 70 countries worldwide. In addition to lubricants, our range includes hygiene articles, massage products as well as sexual health supplements and intimate cosmetics.

Highest product quality and product safety at a fair price!

JOYDIVISION is expert in sexual wellness, the company has made it its business to develop aesthetically pleasing and tastefully designed products that give pleasure even to previously hesitant people. The company was founded with the aim of offering a range of innovative products that enable men, women and couples to be playful with their own bodies. These values guide JOYDIVISION every day and benefit both business partners and consumers.


Wiesenauer Str. 11
30179 Hannover

Phone: +49 511 6799666-0
Fax: +49 511 6799666-888



The current product range comprises more than 250 premium products. Next to lubricants (AQUAglide and BIOglide) the assortment offers hygiene articles (Soft-Tampons) and massage liquid (WARMup). JOYDIVISION always places highest value on premium quality and German manufacturing.


The perfect complement to conventional tampons. Swimming, sauna, sports and intercourse often fall victim to the women’s menstrual cycle. So what do women do if they have their menstruation and still want to have fun swimming or working out? They use Soft-Tampons as a perfect complement to sanitary tampons and sanitary napkins. The Original Soft-Tampon is especially comfortable to wear, without any disturbing string. Perfect for special situations! or

The natural lubricant. When it comes to „love products“, consumers want the same superlative standards as those found in organic products. 100 % natural and vegan, BIOglide has been specially developed as a gentle aid to vaginal lubrication and to soothe complaints in the genital area. BIOglide allows to experience enjoyable, pain-free sex. The “Natural Product – Standard approved by BDiH” seal of approval guarantees that BIOglide meets the high standards of the organic market. BIOglide is also the only CO2 neutral lubricant.
The ideal complement to hours of sensual delight! The pleasant water-based AQUAglide provides a light and reliable solution for when the vagina’s natural lubrication is insufficient. But even without this problem, it provides greater intensity of sensation and excitement during lovemaking. And AQUAglide provides numerous advantages compared to other lubricants. You can use it as a high-quality massage gel, for instance, or as the ideal complement when using latex condoms.